Research Team
The Business Strategy Research Team
 |
Bernadette DeLamar, Ph.D.,
Managing Partner
Leads the BSR research team; professionally
trained moderator with decades of international research
experience, as well as “hands on” marketing positions in
the IT industry. Previous executive positions at NOP World,
TNS Intersearch, Total Research Corporation and Simmons
Market Research Bureau. |
|
 |
Dora Friedman, Research Director
More than two decades managing and reporting
qualitative and quantitative projects. Excels at analysis, report writing and graphics.
Previous positions with Total Research
Corporation, Research 100, FRC Research Corp, and O’Neil
Associates |
|
 |
Carol Kornheiser, Qualitative Field Director A decade of experience
managing focus facilities. Personally manages groups and recruits executive depths |
|
 |
Alice Schulte, Project Director
A skilled executive interviewer and
analyst, Alice originally developed her interviewing and reporting
skills in the broadcast industry for NBC. She previously
worked for NOP World. |
|
 |
Anny Bestel, Operation Director Organizer extraordinaire with
over two decades of experience managing complex multi-country projects, most recently
with Harris Research |
|
 |
Dave Lyon, Consulting Modeling Guru
One of the recognized experts in modeling and pricing techniques,
with a dedication to understanding client issues and producing workable
as well as best fit results. Dave often teaches pricing and other
multivariate technique seminars for the American Marketing
Association as well as private institutions. |
|