About Us

For more than a decade, the Business Strategy Research Team has been working with clients to help:

Position and build brands
Develop and configure new products
Understand and profile customers
Explore the nuances of customer perceptions and needs

Through the custom and proprietary research studies we carry out, our clients are able to set the groundwork for strategies that strengthen market position and market success.
Business Strategy Research concentrates on technology markets (b2b and b2c), as well as business-specific markets and services. Through a network of partners around the world, we conduct primary research studies covering all parts of the globe.
If you require a creative approach to understanding and interpreting your market environment, we are here to help. We offer a full range of qualitative and quantitative research and modeling methods that are designed and carried out by highly experienced research professionals.

We are members of ESOMAR (European Society of Opinion and Marketing Research) and the MRA (Marketing Research Association) and adhere to their strict standards of ethics and confidentiality. Our membership in QRCA (Qualitative Research Consultants Association) assures clients of the highest research standards. We are also a Certified WBE Diversity Company.